How beautiful to name a group with clothes. How to come up with a chain store name

Name for a fashion store and shoe store.

Dear friends! Entrepreneurs and Managers!

This page about the name of the store is visited by at least 200 people every day! The selection of titles is very interesting, but it has been available to everyone for five years. Therefore, everything has long been "taken away" into quotations and has lost its originality. If you have the courage, you can contact the developers (contacts at the bottom of the page, price - the top button). We can help you - our archives are full of good titles. Everyone wants to be the first and only owner. If not, then read on…..

What should be the title fashion boutique? Of course, stylish! Perhaps - Italian, because Italy is a fashion factory - with a population of seventy million people. Italy produces 400 million pairs of boots a year. Let's pick up a directory and write out the name of shoe stores and stores fashion clothes. Here's what we got.

	Names of shoe stores	Title type
	City Shoes, Shoe house, Shoe paradise, World shoes, Inter shoes, Your shoes Shoe house, Euro shoes, Slipper	With a word
	Stivoli, "Fabi", "Step", Broadway, Francesco Donni, Carlo Pazolini CHESTER, ECCO, Le MONTI, OLIP	Foreign words or shoe brands
	Leader, Success, Blizzard, Alice, Caprice, Dude, Elegant, Crew	Names without direct relation to shoes.
	Seasons, Broadway, STEP, Heels	Names referring to shoes

Names of chains of shoe stores in Russia

Classification of names of fashion boutiques

	Store names	Title type
	Armani, Versace, Gucci, Yudashkin, Chanel,	named after the designer
	Mexx, Savage, Oggi, Moschino, Ferre, Versus, Ferre, Naf Naf, SASCH, Baldinini, Mango, Papi	foreign brands
	Paradise, Caprice, Babylon, Byblos Zarina, Mila, Katerina, Fashionista	Women's fashion
	Collins, RIFLE, 5 pockets, Western, Legend, Jordash	Specialized brands of jeans or youth clothing
	Sela, Lapin Hauz, Tomboy	Children's fashion
	Hugo boss, Sir	Men's fashion
	Nike, Reebok, Adidas	Sportswear
	Yours, Motivi, Bravo, Camelot	youth clothes
	Big Fashion, Three Fat Men, Your Majesty	Clothes for obese people
		Clothes for pregnant women
	Wild Orchid, Adam and Eve

All our fashion is foreign, so foreign words and motifs predominate in the names of stores. Even domestic manufacturers prefer to give their brands foreign names. For example, men's footwear. And here is what we can offer to the owners of newly opened boutiques and shops:

1. Surnames in the name of shoe stores

	Name	Explanation
	Pavarotti	Italian surname. Turn - movement. Now it is very fashionable to come up with surnames ending in. The name is a banter over pseudo foreign brands, and the brand itself.
	Modigliani	The surname of a great artist points to fashion
		Another artist can become a shoe store
	Mara Donna	Suitable for men's or sports shoes shop
	Botticelli	Italian surname with a root - shoe
	Cagliostro	The Count is a talented adventurer and traveler
	Bon Marchais	So, march to the store!

2. Names indicating shoes

3 .Names for a men's fashion store

	Name	Explanation
		The hero-lover, managed everywhere thanks to good shoes and elegant suits.
	Oliver, Amadeus Miguel, Vincent	Stylish English, German, French and Spanish names, trendy guys.
		Friend of your image
		Noble Spanish grandee. Refined style.
		Clothes and shoes from America.
	Caballero	Shoes for real men.
	Burgomaster	Clothes and shoes from Germany.
		A person who takes care of shoes.
	Jack, Viscount	Fashionably dressed men.
		Part of the toilet.
	GoldFinger	A rich man who buys expensive clothes.
	CalmMark	Style and brand.
	combinator	O. Bender wore stylish yellow boots.
		Conqueror, pioneer, Spaniard.
		Courageous mercenary and traveler.

4 .Movement and travel in the name of a shoe store

	Name	Explanation
		A long way, a lot of legs, means a lot of shoes.
	Meridian	geographical concept. Meridian - measure shoes.
	Christopher	The name of the great navigator Columbus. - travel shoes!
	Jiga, Ballet Boston, Quickstep	All this is dancing. Movement is shoes
		The name of the Far Eastern port, walk.
	Walk	Effortless movement, freedom of movement, simplicity, lightness, comfort.
	Silk Road	Nice long road.

5 .Foreign words in the names of shoe stores

	Name	Explanation
		A date to which they come in stylish shoes.
		Fastway is the fast way, the easy way.
	Nuance, Newance	All the subtleties of style.
	Santimento	Pseudo Italian and very fashionable
	capriccio	We will be capricious, choosing fashionable shoes.
		In Italian. - where there is luxury and beauty.
	bongiorno	Greetings in Italian and German.
		A beautiful and short foreign word, carries a charge of individualism.
		General store for women and men

6 .Creative names for a shoe store

	Name	Explanation
	CultHiking	Shoe shopping
	Holiday / day off	Rest and exit.
		Shoes for every occasion.
		fashion plot
	Centaur, Pegasus	Man and horse, winged horse, running and flying. Shoes that help you fly.
	Such shoes	A phrase that creates jargon.
		The name is in two languages, it is written in Cyrillic, and the letter S is written in Latin.

7. Names for a youth fashion store

	Name		Explanation
			Teenagers have a nail in one place, they do not sit.
			A very fashionable word these days. Translated as - to follow somewhere, to move.
	Generation		The root of the word (genus). Indicates part of the leg. Sounds like. Shoe shop
	Springboard		It is better to jump in good shoes.
			Movement
			Feint with feet.
	Boomerang		It flies and comes back.
	alien		Youth shoe store.
	Dragonfly		Shop for girls.
			Changes direction.
			Young people like to hang out and gather in heaps.
			Jumping and twitching is a must for teenagers.
			Club youth hang out from night to morning.
			Young people love to hum and buy T-shirts

8. Names for fashion stores

	Name	Note
		Just the one to wear.
		Nice gesture.
		french word
		French luxury style.
	fashionable people	General fashion store
		The name of the capital of Cyprus.
		costume performance
		Good manners.
		High society dresses stylishly.
		Store of expensive brands and luxury items
	latin quarter	Foreign clothing store
	gallant age	Stylish clothing store
		Fashion tag, company sign, quality assurance.
	NESESSER	A handbag, an essential trinket
		Mosaic - Russian word in English letters

9. Different names for different establishments

10. Names for a youth fashion store

	Name	Explanation
		Familiar girl.
		Who are fond of glamor and shopping.
		It's small female cunning to pick up a guy I know
	Madame KU KU	Strict cool lady, who has cool clothes.
	Butterfly	The butterfly flits from store to store.
		Girls love to decorate themselves with cheap jewelry.

11. Names for a children's goods store 12. Store Names women's clothing and accessories

	Name	Explanation
		The female image that inspires poets
		Something light. Fabric or lingerie store.
		Shop for evening wear or wedding dresses
	Enchantress	Seductive lingerie
		In Italian. . Women are happy when they go shopping.
	Queen of Spades	Femme fatale. Shop for Balzac ladies.
	Mona Lisa	Twisted female images of beauty and style.
	Maryland	The place where Mary does her shopping.
		Forest beauty.
		Consonant with

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How to come up with a store name is a problem that almost all entrepreneurs face. How to choose a beautiful name for a store among dozens various options? About this and much more in this article!

I think that no one will dispute the fact that advertising is one of the most important factors in the success of any business. Popularity depends on advertising, which means the number of visits, orders, applications, appeals. To create an advertising image requires more than one year of work of a whole team of marketers, huge financial investments, and an inexhaustible supply of patience. But it all starts small - with the name.

How to name a store, company, foundation, LLC, etc. is a problem that every entrepreneur faces. After all, the first intuitive impression of a person about your institution depends on the name. A significant role here is also played by the color background of the sign, the font and size of the letters, the creativity of the execution of the electronic ticker or light board. But we'll talk about this some other time. Today we will learn how to come up with beautiful store names., whether it be offline sales or online trading.

It would seem that a fairly simple task confuses those who strive to make their business ideal, starting from the name and ending with the color of the railing near their outlet. And, on the contrary, many do not set this process as a priority. That is why we have so many stores in our country named after their owners.

Usually these are female names - Olga, Natalie, Svetlana, etc., or male names and patronymics - Palych, Seryoga, Ashot's shawarma, there are other, no less colorful signs.

Walk around your city, you will definitely see the signs "Products", "Fresh Bread", "Phones", "Electronics", "Books" - short and succinct, but for some reason buyers are in no hurry to see them. But in some "Little Red Riding Hood" (a great name for a store selling pastries), the doors will simply not have time to close.

Although there are pleasant exceptions. So, for example, Steve Jobs told his entourage when they were trying to come up with a name for the future "electronic giant": "If you don't offer anything better by five o'clock, then I will name the company ... an apple." At the same time, he looked at this fruit, which he held in his hand, bit into it, and ... you already know the rest.

A few rules for naming a store

There is even a special technology for compiling sonorous names for brands - “ naming». It was here that several rules for composing names “ripe” that can be successfully used in such a matter as finding a beautiful, sonorous name for a store.

Conciseness of the name- one, maximum two short words. Agree that such a sign as "Modern technologies for installing windows and doors" is too much.
Coincidence of the name with the theme of the business. Fish shop "Edelweiss" or shop for hunters and fishermen "Parnassus" - what do you think? That's exactly the same for me! Of course, I'm exaggerating a little, but I'm sure you understand the meaning.
Ease of memorization. The name for the store should be pronounced easily and naturally (don't forget that many people have various speech defects), to be remembered at first sight.
The sound and spelling of the title foreign language. Who knows, maybe you will go international, or, more likely, you will have shipments of goods from abroad. For example, the name "kis-kis" for the inhabitants of the Arab countries will mean a call to sexual action, and if an Arab goes into such a store, then certainly not for cat food. And how will the store in the name of which there will be the word “sewing” sound in English. For those who speak the language, it should already be funny.
Employment check. To do this, you can use paid legal expertise. For example, there are as many as 36 shops with the name "Mermaid" in Moscow! For such a large city, it may not be much, but 6 of them are in the same administrative district, and 3 are on the same street. Moreover, this is not a trading network.

It is also noted that the influx of buyers is provided by the name, which contains the categories of the target audience. For example, "Everything for newlyweds", "Student cafe", etc.

If you have chosen a name for your store, do not rush to register it. Wait a week or two, even a month - all of a sudden the name, which is called “does not get used”, or you don’t like it at all. After all, it will be difficult to replay everything back. Try to use these simple rules, and you will definitely succeed. Well, if not, and there is no one to help you, write your problem in the comments to the article, we will help "the whole world."

Using brainstorming

In the 40s of the last century, an interesting method was invented for solving complex problems together - “ brainstorm ”, which consists in the fact that several people for a certain period of time should come up with as many solutions to the problem as possible. Then the most interesting and practical answers are selected from the entire list.

This method can be successfully applied in the search for a name for the store. Ask your friends, relatives, acquaintances to take part in the process, set a time limit, for example, 15 minutes. And then choose the most appropriate name from all those offered. Although the same can be done on your own.

The essence of "brainstorming" is that after exhausting all the standard answers, the brain begins to generate creative ideas. They are, as a rule, and most often correct.

Beautiful store names - examples

I offer you for examples, in my opinion, beautiful names of stores.

Grocery: Shopping, Food Fair, Economical, Meat Feast, Homemade
Furniture: From the hallway to the bedroom, Furnishings, Royal mansions, Azalea
Floral: Scarlet Flower, Flower Island, Chamomile, Fleur (Fleur)
Household chemicals: Hostess, CleanHouse, Mud.net, Atmosphere
Electronics: Eight bits, In touch, Electronics, e-market
Construction: Constructor, Toolkit, Samodelkin, DreamHouse
Women's clothing: Cleopatra, Goddess, Centipede (shoe), Fashionista
Children's clothing: Peanut, All for babies, From 5 to 15 (an example of the target audience in the title), Filippok
Men's clothing: Victor, Mister Chic, Elegant
Specialty coffee shop: Arabica, A coffee tree, Coffee aroma
Pet supplies: Pet, Burrow, Animal world, Fauna

How to choose a name for an online store

In addition to the general rules for naming, which I described above, it’s not bad if the name of the online store:

Matches the domain name. Example: the Navigator online store on the Avtozapchasti.ru domain is a rather unfortunate combination. It would be more acceptable - navigator.ru or at least avtopribor.com. If a suitable domain name is taken, you can experiment with writing the word in Latin. Fortunately, the peculiarities of Russian pronunciation allow this. Or look at the availability of the domain in other domain zones: .rf, .com, .net, and others.
WITH zone.net in general, you can do various creative "tricks". For example: net, polomok.net, or something like that.
Will be patented, in order to avoid the appearance of clone sites, which will greatly reduce your flow of visitors.

And if your store has its own slogan, then your brand will be even more recognizable. Just try to keep your titles, slogans, logos, etc. coincided with reality, because creating a name is much harder than losing it.

The name of the store is a complex but important part of the business. It will become the main identifier among competitors and important point to be recognized by customers. Success will depend on the name and the chosen development strategy. There are magnet names that attract customers. You can choose such a name yourself or use the services of specialists.

It is recommended to come up with several names, and then consult with others. If a store logo has already been invented, then the name can be attached to it. It will influence the formation of a positive reputation and the process of attracting customers.

The name for an online store is chosen in the same way as for a regular one. But it is worth remembering that it must match the domain name, that is, be free.

Work of professionals

Some do not even suspect that there is a whole direction called naming (English "name"). The Namegis are well aware of the psychology of buyers and the basics of marketing, which allows them to come up with a name to attract buyers the most. You can find them in advertising agencies or on freelance exchanges.

To pay for services will require from 2000 rubles. A more accurate price depends on the company and the experience of the selected employee. If he has experience working with well-known brands, then the fee reaches 20 thousand. Naming services on the fl.ru site, popular for freelancers, are estimated at around 15 thousand.

You can create a contest on youdo.com. In most cases, the fee for the name does not exceed 3 thousand. An economical option would be a contest-survey in social networks. Additionally, it will attract new customers. However, for a beautiful name, you will have to "go broke" for a prize for the winner.

A great store name can turn out not only for a professional, but also for a beginner. But it is worth remembering that naming is a labor-intensive and tedious process that requires the possession of certain knowledge.

Self naming

Name selection is creative pursuit where you can try your hand. Entrepreneurs who decide to save on the name of the store must take into account the principles of its creation.

We warn you right away that the ideal result will not work in 10 minutes of thinking. Don't make rash decisions. A high probability of obtaining an attractive name appears when several naming tools are combined.

Brainstorming is a powerful tool

Brainstorming is considered the most effective technique. It consists in searching for the name of a company of people, which allows you to consider the issue from different angles. Not all people are able to see and admit their mistakes, especially when they are sure that the invented version is ideal.

On the other hand, others will support an idea that may seem mediocre. The main condition is a serious atmosphere and the desire of those present to help in choosing the best name.

foreign words

Good names are obtained from foreign words. An example is the sweets "Bonjour", which is translated from French as "good afternoon", and the online store "bon prix" as " good price". There are many similar examples. Beautiful names from foreign words look stylish and intriguing.

After choosing a name, it is better to consult a person who knows the language from which the concept is borrowed. Sometimes words are used incorrectly or they have multiple meanings. It is also important to take into account the correct sound and the presence of articles.

Merging multiple words

Merging words will help reflect the scope of work. You need to play with words to get an exclusive name. For example, a pet store can be called "LapUsik" (paw + mustache). It is clear that the store sells products for owners of paws and mustaches.

Interesting, but no longer original, will be the names of tea and coffee shops "Chaykoff", "Chaykofsky". The last name can also be attributed to the following method.

Use of first and last names

Stores are often called by simple names: "Mashenka", "Misha's", "Victoria", etc. The owner decides to glorify his own name or his relative. Similar names can be rated at three, as it is unattractive. This ordinary option does not allow you to stand out among hundreds of other stores.

You can use a surname or foreign names. The best option would be a surname that reflects the direction in trade - "Medoff", "Tsvetkoff". For the basis, they use the leading product and, on its basis, come up with a name. Write down all options and choose the best one.

If it’s difficult to come up with a beautiful name, then you can immerse yourself in a pleasant environment: turn on pleasant music and think about what your store will give people. The associations that appear are written down on a piece of paper, and then they are selected.

Geography

The names of geographical and natural objects - rivers, countries, areas, etc. sound good. For example, the store of draft beer "Bavaria", children's clothing "Aist", summer clothing "Malibu", hunting goods "Brown Bear".

You can use the features of the country or locality. Almost everywhere there are unofficial names of the districts, some places are legendary. In Donetsk, there is a beer shop "Dobry Shubin" named after the character of mine folklore. Scotland's local brands associated with the Loch Ness monster are a prime example.

Fairy tale and literary characters

Fairy-tale heroes can be a great name for specialty stores:

"Freken Bok"- hardware store;
"Elena the Wise"- book;
"Mowgli"- children's toys;
"Winnie the Pooh"- sweets.

The buyer remembers the good old fairy tales that mom used to read before going to bed. Such names will tune in a good-natured way.

Popular quotes from films or books, puns and popular expressions based on them have the same effect.

Basic requirements for a store name

You can name the store with any word you like. However, it must meet certain requirements:

euphony. Each combination of sounds and words is emotionally colored with a semantic load. You don't have to be an expert to identify a melodic and pleasant combination. Professionals have more gradations. They know how to express openness, tenderness, masculinity, accessibility with a sound range.
Memorability. The name should stand out from the competition, and sometimes be provocative.
semantic correspondence. Remembering the names without an assortment, the buyer will not go to the store a second time.
Legality. The name must be free to register.
visual clarity. After choosing a name, you need to present it on a billboard. The letters should not be confused - "l" and "m", "c" and "u".
advertising perspective. The logo and slogan should be easy to fit under the name.

Brevity is called the sister of talent. A fancy name that is original but difficult to pronounce would not be the best choice for a store name.

To check exclusivity, you can enter a name in the search bar and make sure that competitors do not use it. You should not use the popular prefixes "top" and "vip" - the name will be lost among analogues. It is important that the name evokes desired and attractive images from buyers. They will not only visit the store, but also recommend it to their friends. Word of mouth will start working.

Poor visual perception of a word that consists of letters that do not go beyond the line: o, a, s, k, p, t, l, f. The name must contain letters containing elements that fall outside the line: f, d, c, b, p. Marketers believe that the presence of the letter "and" in the word causes feelings of insignificance or second-rate. The presence of more than 5 characters complicates memorization.

Clothing store for men and women

When a person is asked about the number of well-known brands, he will name 10-15, but quickly remember only 2-3. Similarly, with the shops that he visits in his area. It is important that the name is easy and memorable. Of course, the store gets fame not only due to the name, but also due to promotion methods, brand recognition and the presence of good goods.

foreign word - "Top Fashion", "Brand Fashion", "New Look", "Fashion house", "Dresscode";
descriptive titles - "Your Style", "Fashion City", "Pretty Woman", "Lady", "Wardrobe";
geographical name - "Avenue", "Valencia";
pun - "DzhemSvit" (jumper), "Freshion" (fresh - fresh, fashion - fashion);
neologisms - "Getwear" (to wear).

For an online store, a laconic name with a positive meaning is used - "4 seasons", "Charm", "Fashionable thing", "Carino", "Lady Mart".

It should correspond to the level of prices, floor space, assortment, age and social status of the target audience.

A successful marketing strategy allows a business with an unsuccessful name to achieve success - Harm's (H&F) from English. "evil", but the addition of a suffix and an apostrophe changed the situation. Oh, My is a light and beautiful name.

Women's clothing store

For a women's clothing store, you can use the following approaches:

The combination of syllables of the names of the founders - "Marco".
Add the prefix off - "Creatiff", "Brukoff".
Shorten words or use an abbreviation - “TIK” (You And Beauty), “BTB” (Be Better Be The Best), “Tata” (Tatiana).
A descriptive name with a positive accent is "Elegant", "Style", "Fashionista".
Tie to geography - "Little Paris".
Play with words - "MaRUSiya" (emphasis on "rus" - Russian production).
Neologisms - "Rassana", "Druzhestik".

To make the name attractive, some errors should be excluded:

Use hackneyed personal names - "Elena", "Karina".
Use words with difficult pronunciation or incomprehensible meaning - "Minerva" (goddess of wisdom), "Miscellaneous" (from English mixed).
Change famous brands- Abibas.
Words with a double meaning or negative perception - "Teremok" (something childish, not adult), "Debut" (incompetence), "Swell", "Soul".
The name that does not correspond to the profile is “Royal” (irrelevant for a store in the basement), “Passage” (this is a covered gallery between two streets, and not a cramped room in a shopping center).
Use banal foreign words - "Violette".

In addition to an attractive name, you should come up with a creative slogan that will attract customers and motivate them to buy things.

Lingerie store

Women's lingerie stores often bear female names ("Margarita", "Anna", "Maria"), flower names ("Orchid", "Lily"), or simply beautiful words("Silhouette", "Caprice"). The listed options do not carry a semantic load - this can be called perfumery, flower shops, beauty salons. If, nevertheless, there is a desire to use such names, then it is better to supplement them and make them more original - “Night violet”, “Lily of the valleys”, “Lady's whim”.

The name should correspond to the style of the interior - "Boudoir" (retro), " women's secret» (classic style in soft colors).

You can beat the name of the material or components of lingerie ("Openwork", "Lace", "Pajamas", "Silk and Velvet").

Carefully use erotic backgrounds - "Emmanuelle", "Empire of Passion", "Kitty's Salon". The titles will attract a male audience, but women may be deterred. If the assortment consists of classic things, then the names should not have sexual associations. Women like the names "Vorozheya", "Cute", but "Thin matter" or "Transparent hint" are unlikely to make them regular customers.

The name should be soft and feminine. It is not necessary to use growling sounds (s, h, s), which toughen the sign.

Men's clothing store

The name for a men's clothing store should be aimed at the target audience and inspire confidence. To check the selected option, you can interview potential customers. The name should be in harmony with the concept, assortment, style and price category. A small shop called "World of Style" will not be successful. Bad associations are caused by the words "Dude", "Alphonse", "Macho", "Egoist", "Provocateur". It is not recommended to use banal names - "Fashion for men", "Don Juan", "Cavalier", "Look". Successful options include "Dandy", "El Bravo", "Casanova", "Oscar". The presence of a franchise greatly simplifies the choice of name: VD one, TOM TAILOR.

Children's clothing store

The name should target two audience groups: children and their parents. You need to develop a name in several stages:

identification of potential buyers;
study of competitors;
development of several titles;
testing the name on buyers;
selection of the best option.

There should be a capacious and beautiful name that evokes only positive emotions.

Children quickly remember easy and concise names. If the product is designed for children of all ages, then "Baby" and "Baby" are irrelevant. The name should be universal - "Superman". Do not use abbreviations - the public should understand who this store is for.

Studies have shown that the processes of choosing clothes or shoes for children different ages excellent:

from 0 to 3 years, the choice is made by parents;
from 3 to 7, a small initiative of the child is shown, he draws on the choice of others;
from 7 to 12 the child takes an active position and independently chooses the goods;
from the age of 12 - a teenager, an emerging personality that requires self-expression.

The name of the store for the first category should be designed for parents, inspire in them a feeling of tenderness and love, which requires buying the best for the child.

The name for the third group should be focused on the child, emphasizing that he is not small.

The last group are teenagers who know the fashion and the cost of many things. They are not attracted by boring names, they tend to express themselves with the help of things. A good name would be "Seven Pockets" (unusual since pants have 2-3 pockets).

Perfume shop

A bright and juicy name should attract others and encourage them to visit it. The main target audience consists of females, so the name should emphasize the resulting effect - lightness, freshness, attractiveness. good options I will be "Sweetie", "Chic", "Coquette", "Charm".

When choosing, it is better not to use banal options, but to come up with an exclusive name. You should not dwell on the examples listed, you need to come up with your own.

You can use compound words:

noun with adjective - "Good fairy";
two adjectives - "The most beautiful";
adjective with a verb - "To be beautiful."

To increase the options resort to tricks. Two columns of words are written on a piece of paper and the words from one column are sorted out in turn with the words from the other (“Elitperfume”, “Aromamarket”).

You can use dictionaries of foreign words, having previously specified all the meanings of the selected words.

Produse store

Names are less important for a grocery store than for a fashion boutique. Visitors will be attracted by the reputation of the seller and the range of goods.

The sign must be memorable and catchy so that the buyer quickly remembers the name. Creative names cause a smile and positive emotions:

store positioning - "Around the corner", "First floor", "Middle";
adjectives that evoke pleasant associations - “Homemade”, “Delicious”, “Favorite”, “Own”;
message about the operating mode - "Round the clock", "Always with you";
goods sold - "Fruits and vegetables", "Butcher's shop", "For tea";
pricing policy - "Economy", "Budget", "Social".

It should be remembered that too creative name may have a negative impact. A store in a residential area should evoke associations of close and accessible. Larger retail outlets are named for the quality of the products they sell.

Jewelry shop

The Soviet names "Agate" and "Sapphire" are irrelevant today. They are interesting to people for whom novelty and originality is unimportant. The signboards indicating the specialization look trite - “Gold”, “Salon jewelry". The buyer transfers the boring name to the product. The name of the store should be original and arouse the interest of passers-by.

The main consumer of the jewelry store is girls over 18 years old. Even if the buyer is a man, he buys a product for a woman. Regardless of age and status, ladies want to have sophisticated and non-standard things.

The name should evoke the image of fine and exquisite jewelry, but be easy to remember. Salon names from wedding rings and exclusive diamonds should be excellent. Experts suggest using positioning words - "Ounce", "Gold", "Carat".

You can attract customers with the semantic load of the name - "Treasure Island", "Special Day".

The chosen name should be tested on acquaintances or potential customers. They should describe their associations when pronouncing the future name of the store.

Handmade gifts

In the title, it is necessary to emphasize not only the presence of products on different cases life, but also their origin ("Gifts from Just Maria"). There is a visual image of the heroine of the telenovela of the same name, which is engaged in heavy manual labor.

Foreign words can be used: Handmade + present = “Handmade present” (gift self made). In the title, you can use separate categories of goods - "Magic Wallet".

Flower shop

The sign should encourage passers-by to look inside. It should evoke a number of pleasant associations: stylish composition, luxurious bouquet, elegant packaging. The name should not be associated with perfume or jewelry.

Interesting names can be found in a color guide or a specialized encyclopedia. Name rare flower will give the store an aura of unusualness and mystery.

Naming does not advise using the words "floral" or "flowers". The name should not be "butter oil".

Online store name

The name of the Internet salon requires a more careful approach, since the consumer must remember not only the name of the store, but also its address.

Basic rules for an online store:

The name must be one word. Users find it difficult to enter several words and do not know what to use as a separator: hyphen, underscore, write together. It is better to eliminate the error at the initial stage.
The word must have a simple transliteration. Buyers speak different languages. You should not use the letters "u" and "g" - they do not have an unambiguous analogue in the Latin alphabet.
Transliteration must be understood unambiguously. Often they confuse "n" and "h", "u" and "y", "s" and "c". Not everyone is able to distinguish two "v" from "w" or a capital "I" from a slender "l".
You should not take words with the same spelling, but different meanings when changing the phonetic sound. Errors occur when trying to write words in Latin.
It is recommended to use foreign words that are familiar to the Russian consumer - sale, market.
Make sure you have a free domain with the appropriate name.

Developing a store name turns from leisure into hard work, requiring knowledge of the basics of marketing and consumer psychology.

Do not rush to choose a name for the store. The postponed option after some time will be unprofitable or "golden". A slow and balanced approach will help you choose a beautiful name without the involvement of marketers.

How to come up with the name of a store or a trading company is a problem that every entrepreneur faces. The first impression of the chain of stores and the further formation of the image of your brand depend on the correctness of the chosen name.

How to come up with a name for a chain of stores, let's figure it out together.

DIY store name

In order to give a name to the store, which will contribute to its successful development and promotion, you can use the effective methods of naming that have already been proven in practice.

The use of foreign words

One of the most common methods for developing a name, for one simple reason - most of the most common words translated into a foreign language sound more stylish and beautiful. For example, if we translate the phrase "Good water" into French the melodic name "BonAqua" will turn out. And the name of the network of youth clothing stores Oggi in Italian means "Today".

Name from a combination of words

A popular naming convention. For example, Chaikoff, an elite tea and coffee trading company, is formed by a combination of words that reflect the essence of the store - "tea" and "coffee".

Using a person's name in a title

The easiest naming method is to name your store or trading company with a common name, in honor of the owner of the store or his relatives, a famous person, for example, "U Masha", "Svetlana", etc. However, such a name will not make your store memorable and recognizable . A more successful option is to develop a name from the surname - Korkunov, Tinkoff, Dovgan, or take a closer look at foreign names.

Use of fictitious names or surnames

The basis of such names, as a rule, is the name of the main product group of the store. For example, a chain of bakery shops was named "Pirogov", a flower and florist shop - "Tsvetkoff", etc.

Application of natural names

Such names include: the names of rivers and lakes, mountains, geographical objects, plants and animals, etc.
For example: Bavaria beer store, Malibu clothing store, Aist store for newborns, etc.

Names of fairy-tale heroes or literary characters

For example, a very good name for a confectionery will be Pinocchio, for a jewelry store - "Kurochka Ryaba", for a clothing store with large sizes - "Kolobok".

Rules for compiling the name of a chain of stores

You can get a beautiful and sonorous name that your consumers will appreciate and remember by taking as a basis a few basic naming rules:

Conciseness of the name. The name of the stores should consist of one, maximum two words.
The store name must match the theme of the business trading company.
memorability. Your name should be easy to remember, easy to pronounce, and stick in the consumer's memory the first time.
Sonority and aesthetics of writing a name in a foreign language. This rule applies to those retail chains that plan to expand the geography of their activities on an international scale.
Uniqueness. After you approve the variant of the name for the store, it is necessary to conduct an examination of the name for its uniqueness and degree of similarity with existing names.

Beautiful shop names - examples

In order to make it easier for you to choose the optimal name for a chain of stores, we bring to your attention a list of beautiful store names on various topics:

- Grocery stores: Food Fair, Shopping, Meat feast, Economical, Homemade.
- Furniture: Royal mansions, Furnishings, Azalea.
- flower shops: Scarlet flower, Fleur (Fleur), Flower Island.
- Household chemicals stores: CleanHouse, Hostess, Atmosphere.
- For electronics stores: In touch, Eight bits, Electronics, E-market
- Construction: Constructor, Toolkit, Samodelkin, DreamHouse
- Women's clothing store: Goddess, Cleopatra, Fashionista.
- Children's clothing stores: All for kids, From 5 to 15, Toddler.
- Men's clothing : Elegant, Victor, Egoist, Mr. Chic.
- Specialty coffee shop: Coffee tree, Arabica, Coffee aroma.
- pet store: Pet, Fauna, In the animal world, Nora.

If you need the help of professionals in developing the name of a store or trading company, KOLORO branding agency will be happy to help you. We have accumulated a lot of experience in creating successful names. You can get a free consultation and ask your questions right now.